The Ask
Establish a recognizable brand identity and refresh Max’s social media to appeal to both locals and college students.
The Problem
This project was executed remotely and had limited access to group productions. As a designer, I networked to gather content and embraced illustrated graphics for promotions like daily specials and open reservations.
MAX’S TAVERN
Designer | Allen Hall Advertising












INSTAGRAM CONTENT

Max's Instagram before new creative direction

Max's Instagram after new creative direction.






MERCH
Results
In the first two months of this new direction, Max’s Instagram saw a 30% increase in followers. Additionally, Max’s first order of seasonal merchandise sold out in 48 hours. Max’s now has a refreshed and recognizable brand identity.