The Ask

Establish a recognizable brand identity and refresh Max’s social media to appeal to both locals and college students.

The Problem

This project was executed remotely and had limited access to group productions. As a designer, I networked to gather content and embraced illustrated graphics for promotions like daily specials and open reservations.

MAX’S TAVERN

Designer | Allen Hall Advertising

INSTAGRAM CONTENT

 
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MERCH

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Results

In the first two months of this new direction, Max’s Instagram saw a 30% increase in followers. Additionally, Max’s first order of seasonal merchandise sold out in 48 hours. Max’s now has a refreshed and recognizable brand identity.

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