The Ask
New Venture Championship is an annual venture competition hosted by the Lundquist College of Business. 2021 was the first year NVC was held virtually. Below is the campaign deck which outlines the process of transitioning NVC’s branding in order to thrive remotely.
Designer | Allen Hall Advertising
Social media was a crucial part of establishing NVC’s new virtual brand identity. Graphics additionally played a key party in increasing event sign-ups. Below are examples of both paid advertisements and infeed posts.
SOCIAL MEDIA GRAPHICS
Instagram highlights served as a way to showcase each team, their mission and their background.
INSTAGRAM HIGHLIGHTS
THE EVENT
Watch to see NVC’s new branding in digital action.
RESULTS
This year’s virtual competition had a 40% increase in sign-ups and 2x as many competition spectators (over zoom). This year’s branding established a recognizable brand identity and proved that NVC can thrive in both an in-person and virtual environment.